Here’s why the Stretch Armstrong & Bobbito Kickstarter is worthy of your money

STRETCH AND BOB POSTERHip-hop radio icons Stretch Armstrong and Bobbito Garcia have launched a Kickstarter campaign for contributions towards the launch of their anticipated documentary film, Stretch & Bobbito: Radio That Changed Lives. Its a project worthy of your cash, and here’s why.

Goofy, sometimes ridiculously immature, but always bringing the freshest music from new hip-hop artists, the Stretch & Bobbito show on Columbia University’s WKCR radio station ran for the best part of the 90s.

Much has been made about how the show was influential in helping to launch the careers of many who would go on to be huge, most notably Jay-Z, Nas, Biggie Smalls and the Wu-Tang Clan.

More importantly, at least in our eyes, the show also supported independent and alternative hip-hop artists, championing the likes of Kool Keith when he reinvented himself as Dr. Octagon, and showing much love to groups like Company Flow, Juggaknots, J Treds, Godfather Don and countless more.

Bobbito even founded his own label to release a lot of the underground material that was appearing on the show. The much-missed Fondle’em Records helped to introduce the world to MF Doom, and laid the foundation for labels of a similar vein, including Rawkus, Stones Throw and Def Jux.

It’s therefore no exaggeration to say that Stretch and Bob played perhaps the most important role in creating that classic mid-late 90s indy boom of creativity that many of us are still stuck on today. And that is surely reason enough to throw some money their way.

Donate here, and read more about the documentary here, including upcoming screenings.

Thoughts on the De La Soul Kickstarter

The recent news that De La Soul have launched a Kickstarter campaign to get their new album out is part awesome, part sad.

Its awesome for obvious reasons. De La are one of the greatest hip-hop groups of all time, and have never released a bad album. No matter how it ends up making its way to us, there’s little doubt that the new album will likewise be worth it.

Its also for obvious reasons why its sad. The group has been on a noble anti-record label crusade for years, which has earned them respect for way more than just their music. But in all honesty, when a group as stellar as De La cannot get a budget for a new album, the music business has really become a fucked-up place.

It’s true that Kickstarter is one of the many new ways that music now gets to market, and its a process that is incredibly liberating and empowering for both the artist and the fan. As listeners, we get to be part of something we love, and are even rewarded for taking part.

It’s this community spirit that De La are pushing with their campaign, highlighting how this is a collaborative project between them and us fans, with some impressive items for those that pledge anything from $5 up to an eye-popping $10,000 (too late if you were thinking of splashing out that ten grand – its already gone).

For the artist, a successful campaign means getting their music out, usually in the hope of getting noticed on a wider scale, or in De La’s case, re-noticed. The sense of fan empowerment and of sticking a middle finger up at the industry only holds so much weight though, and it would be perhaps naive to think De La would likely have chosen this route had a label been willing to give them the cash.

In the campaign trailer the group looks genuinely passionate about this being a fan project, and they have certainly been the champions of new innovation and doing whatever they can to get music to us, from long legal battles, to recently giving away their entire back catalog for free download.

But despite all of the above, its hard to shake the feeling that we shouldn’t have got to this point at all.

We’ve already donated to the project, and as we write this, the funding target looks to be comfortably in sight. We encourage you to pledge money too, and support these three legends of hip-hop.

Click here to read more about the project, watch the video, check out the rewards, and pony up your cash.

UPDATE: De La Soul managed to smash the funding target in a matter of just hours. Congratulations to the group. We can’t wait to hear it, and get our copy on vinyl.