Exclusive Interview: Rob Sonic

Indy hip-hop mainstay Rob Sonic recently dropped a new album named Defriender, released on his own label, Skypimps Music. We spoke to him about the new project, his studio process, the classic Telicatessen, his time on Def Jux and more. Words by Matt Horowitz.

Defriender is your second full-length release on Skypimps Music, correct? After 20+ years in the business, what finally prompted you to start your own label imprint?

Necessity really. No body expressed much interest in getting behind my solo stuff after Def Jux and I wanted to keep releasing my music so I kind of had to release it myself.

Now, I’m sure you get this type of question all the time… but once and for all, what’s the current status of your groups Hail Mary Mallib with Aesop Rock & DJ Big Wiz, as well as Sonic Sum with Preservation, Fred Ones & Eric M.O.? 

Currently I am not doing any group projects, HMM was more of a fun side project and Sonic Sum was like 15 years ago or something like that.

I’ve read that an ARo Odyssey, ARP Little Brother, Mini-moon, Yamaha SK-20, Roland Juno-106, Fender Rhodes Piano Bass, Korg MS-2000, Akai MPC 2000 XL, and Technics SL-12000s were all used to help create your 2004 solo debut, Telicatessen. Would you mind briefly walking us through your production/beat-making process, at the time?


It has always been sort of more of a collage with me, I tend to vary the way I approach each song individually. It would be hard to summarize an overall process or theory as much as it being whatever works for whatever notes I have written down and what fits rapping wise, that is usually most important to how I make beats. It’s one of the pluses of making your own beats.

How would you personally say your overall sound, style delivery, production process, etc. has changed and progressed between Telicatessen and Defriender

I might have just answered this to an extent, but I’ve sort of just become more aware about what works for me best. I don’t consider myself a natural or even particularly talented so understanding what I was capable of was a huge part of my progression over the years.

What would you say would be the greatest lessons or most meaningful advice you received from El-P, Aesop Rock, Hangar 18, etc. during your time spent at Def Jux? 

We didn’t really give each other “advice” per se as much as look out for each other as friends. I think El (as the head of the label) told me to stop being a knuckle head and short sighted musically once, that was good advice.

You have previously mentioned within our emailed conversations that Defriender was close to not being released at all. Would you mind briefly getting into some of the specific reasons and circumstances why?

Because I’m older and have had some real bad experiences in the business, and I literally do not give a fuck about being the biggest turd in the cesspool anymore. The craft of rap music is what is and has always been the most important thing to me, making it public was… for a long time but not so much anymore. My focus has sort of done a 360. And that is not to be taken out of context or as to say I don’t want to share it with anyone. It’s just I don’t focus on that 100% anymore.

How exactly did Mr. Dibbs get involved to provide his “All The Drugs” (Ohio Dirt Mix)? Do you have any particular insight into his beat-making/remixing process(es)?


Dibbs is doing some amazing shit with Circuit Bending these days and I love it, so it was only right to ask him for the heat since he did the cuts for the song already.

How would you say, the Dave Correia-designed album cover and artwork Design for Defriender directly ties to the themes and matters discussed within?


I don’t really think it does, but that wasn’t the goal. I wanted him (and every other artist I’ve ever worked with) to interpret a series of basic ideas I gave them. I’ve always reached out to artists I’ve already been a fan of for my cover art, from Dan Lang, to Remi “Rough”, to Dave Correia because of those specific people’s existing artistic approach and style, I want them to do them basically.

Do you have any immediate plans to tour behind Defriender? Now that the album has been effectively unleashed into the terribly unsuspecting world, what you have planned next?

Indeed I am touring for it, ha, “unsuspecting” world,  it certainly does seem that way doesn’t it? It’s as if people never knew who I was at all. Pretty crazy but I’ll take it. As far as plans? I mean your going to get some very different stuff from me from now on, my approach to the business, people, my music, and the world has changed.

I’m always curious as to how featured artists and associates get involved in artist’s projects. How did you decide to recruit Mr. Dibbs for cuts and scratches throughout Defriender and Milk Gold with vocal assists on “All The Drugs (Do Nothing)” & “JJ SAD?”

I always wanted to work with Dibbs, he’s been a favorite of mine for years and we share a certain appreciation of raw sounding music. I’m glad he was down. Milk has a super unique, sultry voice, I needed that for both of those and luckily she agreed.

Aside from your solo discography and series of note-worthy releases with Sonic Sum & Hail Mary Mallon, what might you deem as a few of your most important/widely “slept-on” featured appearances? 

I don’t really do many features, I’m not sure why that is, nobody really hits me up for that (unless they already know me). Hell, judging by the response to Defriender, maybe my entire catalog is the “slept-on” feature.
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Defriender is out now and you can get it here. Follow Rob Sonic on Twitter.
Matt Horowitz has been a hip-hop fan ever since he first heard Wu-Tang Clan’s Enter The Wu-Tang (36 Chambers) back in the mid-90’s, which positively or negatively changed his life ever since, depending on who you ask. He single-handedly runs online music publication The Witzard, and has been fortunate enough to interview Eothen ‘Egon’ Alapatt, Guilty Simpson, Ice-T and Mr. X, Dan Ubick, Career Crooks’ Zilla Rocca & Small Professor, Cut Chemist, and J-Zone, amongst countless others. He enjoys writing about and listening to hip-hop, Punk/Hardcore, and Indie Rock on vinyl with his lovely wife, while drinking craft beer, red wine, or iced coffee. To paraphrase both Darko The Super and the Beastie Boys: “Already Dead fans, they want more of this… I’m a Witzard like my man Matt Horowitz!”. Follow Matt here.

Playlist: The Best MC’s Ever: The Other Guys – Part 2

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Zilla Rocca continues his playlist of the greatest emcees you won’t find on your average list, suggested by his Twitter followers. Check Part 2 and Zilla Rocca’s intro notes below. If you missed Part 1, catch up here.

The Best MC’s Ever: The Other Guys – Part 2. Words and playlist curation by Zilla Rocca

What I love about this next group of rappers is how you have G. Dep in there, someone who lights up my mentions anytime his name is typed out on Twitter. G. Dep is the perfect example of being one of the greatest rappers of all time – sometimes you just need a small contribution to make a decades-long impact. That flow! From Special Delivery to Let’s Get It to Child of the Ghetto – do we need more than three songs to prove his talent was titanic?

Pace Won stole the show on The Fugees’ The Score with Cowboys, then electrified us with I Declare War and The Rah Rah. I don’t need five classic LP’s after that to tell you he’s incredible.

Cool Calm Pete hasn’t released a project in 12 years but Lost still sticks with people. How many other rappers are you still thinking about from 2006 who aren’t even active?

On a personal note, my friends billy woods and Elucid are now making it up the ranks and it’s incredible to see, but it’s also built on a four year run of those dudes pumping out incredible music every few months, solo or as Armand Hammer. They are the indie prog rap version of Redman and Method Man.

And don’t forget that Method Man has never gotten over his lack of props, which is astounding considering he formatted his rhymes on paper with the technical science of GZA and Rakim but delivered them with the rolling charisma and unpredictable catchiness of ODB. Just write down his rhyme scheme on Bring the Pain and see how he breaks up his punchlines. He is the rare rapper to completely map out his verses but deliver it in fashion that sounds freestyled. His rhymes are mechanical but his delivery is liquid.

Track list:
1. Tame One – Tame As It Ever Was
2. Method Man – The Riddler
3. G-Dep – Child of the Ghetto
4. Devin the Dude – Doobie Ashtray
5. Peedi Crack – Good Life
6. Black Thought – 75 Bars
7. Killer Mike – God in the Building
8. Cool Calm Pete – Lost
9. Pusha T – Numbers on the Board
10. Pace Won – Sunroof Top
11. Mos Def – Quiet Dog
12. Ka – Vessel
13. Mr. Lif – Live from the Plantation
14. Beanie Sigel – The Truth
15. billy woods – Warmachines
16. Elucid – Son Still Shine
17. Lauryn Hill – Final Hour
18. El-P – Drones Over Bklyn
19. Styles P – I-95
20. Kurupt – Calling Out Names