Category: Legends

Making an independent record label run successfully is hard. Many have tried, and most have failed (including the editor of this very site). From old school labels like Sleeping Bag and Cold Chillin, to the late-90s indy boom labels like Fondle’em, Rawkus and Def Jux, plus a million more set up by big-name rappers to put on their crew, they usually burn bright for a short period before fading into obscurity.

That’s why Rhymesayers Entertainment and Duck Down Music each celebrating their 20th anniversary in 2015 is a way bigger achievement than many probably realize.

Both labels have taken different approaches to weathering the financial storms and making it work. Duck Down was able to keep the momentum going from instant-classic albums by artists they already managed, including Enta Da Stage from Black Moon, and Dah Shinin’ by Smif-n-Wessun. Records from other members of the extended Boot Camp Click were released in the years that followed, before the label then spread its wings to include other artists on the roster.

Initially founded as a way of putting out the music of label owners Slug and Ant, better known as the group Atmosphere, Rhymesayers has developed many of its own new artists along the way. But they have also been able to breath new life into established artists who had either seen their previous label deals fall apart, or had became jaded by the whole process, most notably Murs, MF Doom, Aesop Rock and Dilated Peoples.

Regardless of how they did it, the focus has always been on quality music, and ultimately, that is what keeps people interested and buying records, even at a time when music industry sales have been declining for years.

With the likes of Stones Throw still thriving, and labels like Fool’s Gold and Mello Music Group also keeping the spirit of those early pioneers alive, independent hip-hop seems to be in a good place right now. For us fans it means more good music, and its thanks in no small part to NYC’s Duck Down, and Minnesota’s Rhymesayers.

Salute to both. Here’s to another 20 years in the game.

Follow Rhymesayers and Duck Down on Twitter for videos, interviews and throwbacks from their two decades in the game.